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Morning and night, right after cleansing. Pat your face dry instead of reaching for a bathroom towel, then move on to serum and moisturizer as usual.

Pair it with your usual makeup remover or micellar water first, then use a fresh KALMER towel to pat everything dry. It's the last clean step, not a makeup remover on its own.

Yes. Blot sweat with a clean towel instead of a gym towel that's been in your bag since last week. It's the exact habit dermatologists recommend to avoid post-workout breakouts.

Because it's covered in bacteria, dirt, and dead skin from every use since its last wash, and you're rubbing all of it straight back onto your face. A fresh KALMER towel touches your skin exactly once, then it's gone.